Playground - LVMH Eco-store 2017｜游乐场 - LVMH环保概念店

LVMH Eco-store was a collaborative design project between LVMH Group and Central Saint Martin's MA Narrative Environment and MA&BA Architecture in 2017. The project took environment-friendly as the key of narrative tone and "playground" as the concept of retail experience, creating a new narrative design of shopping for Louis Vuitton, Dior, Berluti, Rimowa, Hublot, Glenmorangie, and Pinarello, which are from the LVMH.

LVMH Eco-retail store 是法国LVMH集团于2017年与中央圣马丁叙述性环境专业、建筑专业的合作性概念设计项目。该项目以环保为叙事基调，“playground”为体验概念，为LVMH旗下Louis Vuitton, Dior, Berluti, Rimowa, Hublot, Glenmorangie, Pinarello七个品牌打造出全新的叙事型购物体验概念设计。